Content Strategy

This series of suggestions comes from a WordPress workshop I attended a few years ago in Brighton, that buzzy digital city. If you want an effective website then success lies less in your technological choices than in the quality of your thinking and forward planning. Was it ever any different, whatever your context? Continue reading Content Strategy

The Archaeology of this Generalist

The power of integrated, joined-up thinking is recognized and new generalists are required, able to grasp specialist knowledge as well as able to range across disciplines

Charles Landry

I am not a very focussed person and it takes me a lot of effort to structure anything. I also just can’t hack doing proper research.
Undismayed, not to say brazen, I have converted this evident intellectual laziness, if not inability, into a positive by making a virtue out of not being expert.

All of which makes me a proud generalist. Continue reading The Archaeology of this Generalist

The Creative Entrepreneur

I am interested in the potential of the profile of the average creative entrepreneur to lead us out of our post-Covid doldrums, a profile that can marry the creation of economic wealth with other value-added contributions of strong ethics to return us to as much respect for our social and cultural wealth as Western cultures have given to money since the 1980s. Continue reading The Creative Entrepreneur

It’s Time for the Generalist

Inspired by entries in Smashing Magazine and Psychology Today, I had been working on this article for some time; but spending an evening with the self-help mob the other night, where Barbara Winter made a plea for the return of the Renaissance Man, I was prompted to post it right away. 

Why do I make this claim? Continue reading It’s Time for the Generalist

Pacing Yourself

This article forms part of a series where the benefit of hindsight over a long career allows me to dare to offer advice to younger entrepreneurs and managers. As my responses are often prompted by a query I have received, I find that each input has a better guarantee of being timely, relevant and of good reflective quality – all objectives in my content strategy. In this way they seem to meet a wider concern than just that of the person who asked the question in the first place. Continue reading Pacing Yourself